Team Lead Media Buying FB

Name: mr.Booster - Full-Cycle Marketing Agency - Nicosia Office
Address: Kallipoleos 3, Geogas Tower, flat/office 102, Nicosia, 1055, CY
Telephone: +357-22-123456

Worldwide

Lead

Remote

Responsibilities

Lead and manage a team of 4+ Facebook Media Buyers
Own team performance across spend commitments, with a strong focus on ROAS-driven KPIs
Define buying strategy, review performance, guide optimization decisions, and support scaling
Act as the main point of contact for clients
Translate client business goals into clear media buying tasks and KPIs
Present performance results, insights, and optimization plans to clients
Manage and maintain the in-house Facebook system to ensure accurate spend tracking and reporting

Requirements

4+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
Strong performance marketing background (not branding or awareness).
Proven experience working with ROAS/CPA goals
Deep understanding of Meta auction mechanics and delivery
Experience with pixel events, CAPI, postbacks, and tracking tools
Experience working with multiple GEOs and different market tiers is a must.