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Team Lead SEO
Worldwide
|
Team Lead
|
Remote
Responsibilities
- Project Performance Management:
- Oversee the development and execution of SEO strategies across projects
- Identify and scale growth opportunities
- Ensure achievement of KPIs across all SEO projects within the team
- Conduct регуляр audits of project status: rankings, traffic, and business metrics
- Detect performance drops in a timely manner and organize recovery actions
- Forecast results and adjust strategies proactively
- SEO Team Management:
- Coordinate and manage SEO specialists (Senior, Middle) to achieve project KPIs
- Distribute projects based on expertise level, workload, and growth areas
- Ensure quality control of specialists’ work
- Conduct regular 1:1 meetings
- Drive the professional development of the team
- Participate in hiring and onboarding of new employees
- Provide high-level quality control of presale audits
- Conduct performance reviews: competency assessment and goal setting
- Process Management:
- Implement and maintain best practices within the team
- Ensure all SEO activities are executed systematically, on time, and aligned with KPI achievement
- Standardize and control project documentation
- Improve team efficiency
- Identify process bottlenecks and initiate improvements
- Budget & Resource Management:
- Monitor project expenses within the approved budget
- Evaluate the efficiency of budget allocation
- Cross-Functional Collaboration
Requirements
- Minimum 1 year of experience in a leadership role
- 3–5 years of commercial experience in the iGaming industry
- SEO Expertise:
- Deep understanding of how search engines work
- Expert knowledge of ranking factors and Google algorithms, with the ability to adapt to updates
- Experience in developing and implementing SEO strategies
- Experience working in highly competitive niches
- Experience managing large-scale projects
- Ability to analyze traffic trends, identify causes of drops, and create recovery plans
- Experience with iGaming-specific SEO challenges: blocks, dropped domains, migrations, satellite sites, cloaking
- Ability to conduct technical audits and effectively define tasks for development teams
- Experience with A/B testing of SEO hypotheses: ideation, execution, and evaluation
- Strategic Thinking:
- Ability to build long-term SEO strategies
- Understanding the impact of SEO on business metrics
- Ability to identify growth opportunities and implement them
- Data-driven decision-making skills
- Strong understanding of business priorities
- Team & Project Management:
- Experience managing an SEO team (or mentoring specialists)
- Skills in developing and growing team members
- Experience conducting performance reviews and setting development goals
- Hiring and evaluation skills
- Ability to allocate projects based on team capacity and competencies
- Experience overseeing multiple projects simultaneously (focus on management rather than execution)
- Backlog management skills: prioritization, timeline control, and risk management
- Ability to delegate effectively with quality control (without micromanagement)
- Process Management:
- Ability to implement best practices
- Ability to improve team efficiency
- Experience in process standardization
