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Media Buyer
Worldwide
|
Middle
|
Remote
Responsibilities
- Launch retargeting and performance campaigns;
- Manage the structure of retargeting campaigns;
- Close work with existing campaigns;
- Technical setup: pixel integration, postback configuration;
- Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP;
- Creative performance analysis and briefing for the design team based on CTR and conversion data;
- Regular reporting on campaign performance by GEO and placement;
- Close work with existing campaigns.
Requirements
- User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks;
- Previous experience with ad networks;
- Understanding of attribution models (post view vs click) and conversion deduplication;
- Awareness of GEO-specific advertising regulations for gambling verticals;
- Gambling experience is mandatory;
- Work with creatives, experience with setting up tasks for video creatives;
- Experience in A/B testing and campaign optimization;
- Ability to identify issues within campaigns and develop solutions quickly;
- Understanding user journey, user segmentation, engagement, and customer experience;
- Ability to analyze and understand such metrics as CTR, CR, CPA;
- Previous work with such tools as Jira, Tableau;
- Understanding how to work with pixels, postbacks, user cookies;
- Remote work experience: ideally, in an international team;
- Flexible and open to feedback, with a continuous improvement mindset;
- Comfortable working independently and managing large-scale ad budgets;
- Good English communication skills
