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Email Marketing Manager

Worldwide

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Senior

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Remote

Responsibilities

Responsibilities

  • Build CRM and email marketing workflows from the ground up;
  • Develop and launch automated and trigger-based sequences across different user stages;
  • Integrate and manage communication through Mailgun, HubSpot, and Salesforce;
  • Segment databases, analyze audience behavior, and personalize communication;
  • Create and test hypotheses to improve open, click, and conversion rates;
  • Collaborate with marketing, content, SMM, and sales teams to align communication with the funnel;
  • Manage the email calendar, testing plan, and reporting process;
  • Track performance metrics and provide regular analytics and recommendations.
Requirements

Requirements

  • 2+ years of experience in email marketing or CRM automation;
  • Proven success in building campaigns and workflows from scratch (architecture, automation, segmentation, deliverability);
  • Strong understanding of B2B marketing funnels and product lifecycles (preferably in SaaS, MarTech, or EdTech);
  • Hands-on experience with Mailgun, HubSpot, and Salesforce (or similar tools);
  • Experience setting up triggered and multi-step email campaigns (welcome, news, reactivation, digest, events);
  • Understanding of email deliverability and domain/IP warming;
  • Strong analytical mindset with ability to interpret data and optimize performance;
  • Basic HTML/CSS skills for email layout editing;
  • Knowledge of UX/UI principles for effective email design.
Will be a Plus

Will be a Plus

  • Copywriting skills for email campaigns and audience segments;
  • Intermediate English level or higher.