Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.
Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.
Requirements
2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
Strong performance marketing background (not branding or awareness)
Proven experience working with Retargeting: pixels, audiences.
Deep understanding of Meta auction mechanics and delivery
Experience with pixel events, CAPI, postbacks, and tracking tools
Experience working with multiple GEOs and different market tiers
Will be a Plus
Experience in Gambling, Betting, or other highly competitive verticals.
Experience working with agency advertising accounts.
Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions.
Experience with cloaking and pre-landing pages.
Experience running PWA or WebView applications.
Understanding of Meta Conversion API (CAPI).
Experience with Google Analytics 4 (GAand Google Tag Manager (GTM).
Experience collaborating with creative teams and preparing creative briefs.
Understanding of A/B testing methodology and statistical significance.
Experience scaling advertising campaigns across multiple GEOs simultaneously.
