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[Traffic - SEO Specialist]
Responsibilities
- Strategy & Planning:
- Independent development and approval of SEO project strategies
- Creating SEO work plans
- Identifying and implementing key growth opportunities for the project
- Defining priority directions for project development
- Making strategic decisions based on data analysis
- Internal Documentation Control:
- Preparing monthly reports
- Project budget control
- Optimizing budget allocation for maximum ROI
- Project Management:
- Full oversight of projects and their SEO performance
- Quality control of task execution by the following teams:
- content, linkbuilding, development
- Ensuring adherence to deadlines and priorities
- Managing project risks
- Analytics & Reporting:
- Identifying project growth opportunities and scaling successful use cases
- Forecasting traffic growth and other performance metrics
- Analyzing the effectiveness of the SEO strategy
- Searching for and testing hypotheses
- Communication:
- Collaboration with the content team
- Collaboration with the linkbuilding team
- Collaboration with PM
- Collaboration with the development team
- Knowledge transfer and sharing best practices
- Mentoring
Requirements
- SEO expertise (minimum 4 years of commercial experience)
- Expert-level understanding of how search engines operate
- Strategic thinking
- Accountability for results
- Ability to independently track and implement new SEO approaches and best practices
- Proactivity and initiative
- Ability to scale successful solutions
- Mentoring and knowledge‑transfer skills
- Deep understanding of Google guidelines and ranking factors
- Ability to make independent strategic decisions
