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[Traffic - Creative Strategist]
Responsibilities
- Develop brand, marketing, communication, and creative strategies for agency clients
- Conduct market, competitor, audience, and brand research to identify strategic opportunities
- Create creative concepts for advertising campaigns, special projects, and integrated marketing activations
- Prepare strategic presentations, creative briefs, and campaign roadmaps
- Lead discovery sessions, workshops, and strategic meetings with clients
- Present and defend strategic recommendations and creative concepts
- Collaborate with designers, copywriters, motion designers, marketers, and producers to ensure strategy is translated into high-quality execution
- Explore new creative approaches, formats, AI tools, and marketing trends to continuously improve agency services
- Contribute to the development of new strategic products, methodologies, and creative frameworks within the agency
Requirements
- 3+ years of experience in Brand Strategy, Creative Strategy, Marketing Strategy, or a similar role within an agency or in-house marketing team
- Experience developing brand, communication, or marketing strategies
- Strong understanding of branding, digital marketing, social media, advertising
- Experience creating creative concepts and campaign ideas
- Excellent presentation and storytelling skills
- Ability to work on multiple projects simultaneously
- Advanced English (B2+) for client communication and presentations
Will be a Plus
- Experience in the gambling / iGaming industry (casinos, game providers, affiliate marketing)
- Experience in B2B marketing and communication strategies
