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[Traffic - Media Buyer FB]
Responsibilities
- Launch and scale Facebook advertising campaigns
- Manage and optimize advertising budgets
- Analyze campaign performance and improve KPIs
- Test creatives, audiences, and campaign strategies
- Work with tracking systems and ensure data accuracy
- Collaborate with designers, developers, and affiliate managers
- Research new GEOs, audiences, and scaling opportunities
- Share best practices and improve team processes
Requirements
- Building and owning Meta strategy across multiple GEOs or products
- Deep understanding of iGaming funnels, player lifecycle, LTV and monetization logic
- Ability to build full retargeting funnels based on player behavior and funnel stage
- Advanced audience segmentation by visits, clicks, registrations, deposits, activity and value
- Ability to build audience priorities, exclusions and retargeting logic across segments
- Advanced Facebook Ads account structure optimization for scale and efficiency
- Strong experience with CBO, ABO, campaign duplication and budget scaling mechanics
- Ability to forecast performance and plan budget allocation by GEO, segment and audience quality
- Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR and player quality
- Advanced work with Pixel, CAPI, event matching, postbacks and attribution logic
- Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro and advertiser reports
- Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks and reporting
- Strong experience with anti-detect browsers, account infrastructure and operational limitations
- Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits and volume
- Ability to decide what to scale, pause, cut or test based on data
- Experience with competitor research, Spy services and creative market analysis
- Ability to research current market angles, funnels and creative approaches
- Ability to create A/B testing plans and provide clear test reports
- Ability to build creative hypotheses and prepare detailed technical tasks for designers
- Understanding of creative fatigue, funnel quality and player quality impact
- Experience with webview apps and PWA apps, including tracking and launch logic
- Ability to adapt funnels to improve traffic quality and conversion efficiency
- Ability to analyze traffic by GEO and prepare growth plans
- Advanced cohort analysis by traffic source, GEO, segment and player behavior
- Ability to connect media buying decisions with product and business outcomes
- Experience working with Jira and improving operational processes
Will be a Plus
- Experience with Keitaro, Binom, Voluum, or RedTrack
- Experience with server-side tracking and advanced Conversion API
- Experience with automation tools and AI for media buying
- English level B2 or higher
