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Media Buyer
Worldwide
|
Middle
|
Remote
Responsibilities
- Launch retargeting and performance campaigns
- Research new direct publishers that can be integrated via RTB or XML.
- Manage the structure of retargeting campaigns
- Close work with existing campaigns
Requirements
- User acquisition expert: years of proven track in building marketing retention campaigns for a consumer product through ad networks.
- Previous experience with ad networks.
- Previous experience with Ubidex or other platforms for retargeting will be a plus.
- Gambling experience is mandatory.
- Work with creatives, experience with setting up tasks for video creatives.
- Experience in A/B testing and campaign optimization.
- Ability to identify issues within campaigns and develop solutions quickly.
- Understanding user journey, user segmentation, engagement, and customer experience.
- Ability to analyze and understand such metrics as CTR, CR, CPA.
- Previous work with such tools as Jira, Tableau
- Previous experience with Volume, Keitaro will be a plus.
- Understanding how to work with pixels, postbacks, user cookies.
- Remote work experience: ideally, in an international team.
- Flexible and open to feedback, with a continuous improvement mindset.
- Comfortable working independently and managing large-scale ad budgets.
- Good English communication skills
