On February 11, 2025 our CEO Leonid Pudov had the opportunity to speak at the WN Abu Dhabi conference. He shared valuable insights into the future of marketing in the gaming industry, highlighting how the landscape is shifting in 2025 and what brands need to do to stay ahead.
The Rise of Brandformance in Gaming Marketing
Leonid focused on the growing importance of brandformance—an approach that merges brand building with performance-driven marketing. With audiences growing tired of repetitive ads, the key is to create emotional, resonant content that speaks to the values of the players.
He also shared a real-world case study with Ludus: Merge Arena, showing how display ads can effectively build brand presence and drive long-term engagement. Through strategic testing and post-view analytics, mr.Booster helped Ludus achieve remarkable growth, surpassing targets in organic installs and active users.
4 Key Insights from Leonid’s Keynote Speech
- Brand Awareness is a MUST: Building brand awareness forms the foundation for successful marketing campaigns. Even highly efficient channels like influencers need brand recognition to truly succeed.
- Look into post-view analytics: It’s not just about clicks—post-view analytics allow for a deeper understanding of user behavior, tracking the long-term impact of display ads beyond initial interactions.
- Use creative localization: Tailored creatives are critical. Even with tighter budgets, focusing on high-quality, emotionally engaging content can make a significant impact.
- Continuous testing saves resources: In the fast-evolving gaming marketing industry, ongoing testing is essential. Isolating factors and experimenting with different approaches help save time and money, and refine strategies for better results.
What’s Next
The success we saw at WN Abu Dhabi 2025 has only fueled our excitement for what’s to come. We’re excited to continue exploring new opportunities, and sharing our expertise with brands that are ready to grow.
Stay tuned for more insights, and we look forward to connecting with you on the next meet-up!
