When working with non-FD audiences, the challenge is always the same: users have already taken the first step — they registered — but something stopped them from making the next one.
For QQbet in Uzbekistan, this pause wasn’t a problem. It was an opportunity to understand what users needed — and to deliver exactly that.
Instead of relying on generic promotions, we took a strategic route: analyzing user motivations, mapping their hesitation points, and testing which triggers could encourage them to make their first deposit.
The result? A standout CPA for First Deposit at just $1.95.
Understanding the Gap Between Interest and Action
Our target segment consisted of non-FD users, people who had recently signed up but never deposited.
They showed intent, knew the platform, but lacked the right motivation — something that felt relevant, not templated.
Through analysis, we uncovered three key insights:
- Many users weren’t aware of the bonuses available to them.
- Some didn’t clearly see how making a deposit translated into entertainment or rewards.
- Emotional drivers like excitement, anticipation, and the feeling of “unlocking value” weren’t being tapped into.
With this in mind, we shaped a creative approach that addressed real hesitation and worked with it.
The Creative Concept: Fishing as a Metaphor for Reward
To connect with users emotionally while addressing their motivations, we designed a visual concept centered on fishing.
Fishing wasn’t just a visual theme; it acted as a metaphor for taking intentional action and receiving a tangible reward:
- Casting your line → making your first deposit
- Catching a fish → unlocking bonuses and entertainment
- Patience + action → a satisfying outcome
The metaphor made the decision feel simple, intuitive, and rewarding — one thoughtful step leading directly to visible benefits.
Bonus Grid: Turning Motivation Into Tangible Value
The banner paired the metaphor with a clear bonus grid that showed exactly what the user would receive after their first deposit.
This combination worked on multiple levels:
- Clarified value: Users immediately saw what they would gain.
- Guided the next step: The journey from “interested” to “ready to deposit” became obvious.
- Aligned incentives: Bonuses directly connected to entertainment users already cared about.
By combining emotional cues with tangible value, the creative became both relevant and persuasive.
Why This Approach Worked
The performance didn’t happen by accident. It was the result of aligning three strategic layers:
- User Motivation. We understood what genuinely drives non-FD users to act.
- Pain Points. We identified barriers holding them back and removing them.
- Creative Execution. We delivered a banner that supported the decision visually, emotionally, and logically.
This holistic approach ensured that the creative didn’t just look engaging, it converted.
The Result: First Deposits at Just $1.95
By delivering the right message to the right users, we achieved: CPA FD: $1.95
A small, personal touch — a metaphor that resonated, bonuses presented clearly, and messaging aligned with user expectations — was enough to turn curiosity into action.
Even users who had remained inactive for days or weeks responded to the nudge.
Key Takeaways
- For non-FD users understanding user motivation and barriers is as important as the creative itself.
- Metaphors and storytelling increase engagement when they match user interests.
- Clear, tangible value (like a bonus grid) reduces friction and boosts conversions.
- Data insights + strategic creativity = campaigns that perform.
Final Thoughts
This case with QQbet shows how a thoughtful creative strategy and simple emotional cues can turn non-deposit users into active players — efficiently, predictably, and at scale.
At mr.Booster, we don’t just build ads. We craft messages that feel relevant, grounded, and motivating, especially when the first step is the hardest.If you’re looking to improve FT, FD, or reactivation performance, we’re ready to help.
