If you work in performance marketing, you’ve likely heard of CPA.Club – a large ecosystem with its own forum, chats, events, blog, catalog, and rankings of affiliate products. It’s hard to call CPA.Club a classic affiliate media site: it’s a 10+ year professional community that has grown into a full platform.

When CPA.Club approached the mr.Booster SEO team in September 2024, our focus from day one was clear: structure, indexation, and quality – so growth would be sustainable, not a short-lived spike after a couple of algorithm updates.

Below is what we did and how we made it work.

Case overview

Project: CPA.Club
Industry: CPA / affiliate marketing / digital marketing / news (AI tools, services, case studies)
Scope: content SEO + technical optimization + link building
Our management period: September 2024 – November 2025

Key results (Google Search Console)

• Clicks: 26× growth – from 36 clicks/day (Nov 2024) to ~950–1000 clicks/day (Nov 2025)
• Impressions: 17× growth – from 5.4K/day to 92K/day
• Average position: 46.7 > 8.5
• CTR: 0.7% > 1% while impressions scaled dramatically
• AI Overview: 360 queries

To achieve these results, we delivered the following volume of work:

• 480+ pages published from SEO briefs – not only blog articles, but also:
  knowledge base pages, payment pages, category pages (verticals like iGaming and others), reviews of individual affiliate programs, and additional page types built using SEO-driven structure and requirements.
• 147 blog posts published (March 2024 – November 2025)
  • 141 of them were published during the period when our team managed the project (from late September 2024).
• 2,500+ unique referring domains and 200K+ placed links (according to internal reporting).

A quick note: external tools like Ahrefs and similar platforms may show different numbers, because they don’t capture all changes immediately.

Starting point and timeline

It’s important to separate two phases:

1. SEO promotion started in March 2024 – that’s when the first organic traffic appeared.
2. We joined in late September 2024, when the project was generating about 1,450 clicks per month.

CPA.Club evolved organically as an ecosystem – forum, catalog, blog – everything grew in parallel. That’s normal for living products, but the trade-off is that SEO usually ends up with some inevitable rough edges: extra pages in the index, duplicates, and publishing processes that haven’t fully matured.

Our role was to turn a strong, living product into a system that search engines can clearly understand – and then scale organic growth.

How we built the strategy (and why)

Here’s how our SEO team describes the initial prioritization:

“We started with site stability and correct indexation, because scaling content and links only works when the technical foundation is healthy. In parallel, we built a content strategy based on real search demand. Next came a steady content cadence, strengthening pages that had already started growing, and gradually scaling link support. Prioritization followed a simple path: foundation (tech/structure) > growth (content/links).”

In practice, the strategy rested on three pillars:

1. Technical stability + indexation control to keep growth predictable
2. Content + structure aligned with demand so there’s something meaningful to rank
3. Link building + Tier‑2 support to accelerate Top 10 visibility
   (Tier‑2 = second-tier links supporting primary placements, helping them pass value more effectively.)

From there, we scaled this system quarter by quarter.

Execution: Five Phases

Phase 1 – Onboarding and technical foundation (late Sep – Nov 2024)

During the first months, the focus was technical: audits and fixes, while gradually building link velocity in parallel.

What we did:

• fixed critical technical issues affecting indexation;
• set up robots / sitemap / canonical and removed duplicates;
• implemented structured data and improved crawl logic;
• established a working pipeline from SEO brief → publication.

Only one piece of content was published in this period – but the foundation for scaling was put in place.

Phase 2 – First stable growth signals (Dec 2024 – Feb 2025)

By December, growth became visibly steadier:

• clicks and impressions stabilized,
• rankings began improving,
• CTR remained above average (~1.3%).

At the same time, we launched Tier‑2 support – in January and February we built ~30 second-tier links per month.

Phase 3 – Expanding semantics and content (Mar – May 2025)

In spring, we expanded topic coverage and increased content output.

• 9 blog posts were published on CPA.Club during this phase.
• On the link side: outreach + crowd links, with a separate focus on branded queries in April.

This was an acceleration stage: many new URLs went live, so there was a reasonable concern that CTR could drop. But it didn’t – impressions and clicks grew, and the average position improved.

Key lever of the quarter: semantic expansion. We identified the clusters that delivered impressions and position growth the fastest.

Phase 4 – Content scaling and active link building (Jun – Aug 2025)

This was a turning point: we switched to content scaling and strengthened off-page support. As a result, domain trust increased and impressions grew more than 2.5×, and clicks grew nearly 3×.

Key change in this phase: we synchronized the content plan with link support – which made growth noticeably faster.

• 65 blog posts were published during the quarter
• link building was expanded across geographies (CIS, global)
• Tier‑2 support for outreach placements was scaled (clearly visible later in organic growth charts)

Average position improved to 22.1, driven by stronger off‑page optimization and reinforced content clusters.

Phase 5 – Final sprint and Top-10 consolidation (Sep – Nov 2025)

The final quarter delivered the strongest growth of the entire period:

• clicks increased almost 3× compared to the previous period
• impressions increased more than 2×
• average position reached 11.1 (a broad move of key queries into the Google Top-10)
• 63 blog posts were published
• we secured strong guest placements on major niche platforms: Afftimes, CPAMonstro, ProTraffic

Keeping growth stable while scaling

Any growth can be “broken” if you don’t keep the foundation under control. That’s why, alongside content and link building, we consistently reduced operational risk:

• monitored indexation and technical errors;
• established unified publishing rules (URL / Title / H1);
• maintained quality through editorial review.

Some speed and mobile performance tasks remained in the backlog – but that didn’t prevent the project from consolidating gains and entering a stable growth phase.

Bonus from our SEO-team: cross-checking other analytics systems

To avoid relying on a single source, we also reviewed dynamics across other tools. The picture matched:

• SeRanking: 79% of keywords are already in the Top 30, and 60% are in the Top 10
• GA4: organic traffic grew from 10K > 45K (+350%); direct/referral/social also increased – a good sign that brand awareness and returning audience were strengthening
• Yandex.Metrica (since June 2025): 101,511 visits in 6 months, growing to ~1000 visits/day in Oct-Nov
• Ahrefs: reports visibility growth (up to 67K in the Organic Traffic metric). Important: this is an estimate the market sees and often uses for benchmarking – it’s not the actual number of visits.

Results and Takeaways

Because the scope of work in this case was substantial, we asked our SEO team which tactics had the fastest, most visible impact. Here’s what they shared:

“The most noticeable effect came from a systematic content workflow (from topic selection to final quality control), strengthening pages that had already started growing (supporting them with links to accelerate rankings), constant technical control (to keep growth stable), link building on quality donors, and placements on competitor platforms.

We also want to highlight our work against low-quality and AI-generated content: editorial review became critical to maintaining a sustainable result.”

Here are the conclusions you can apply to your own project:

• SEO works when it’s regular and holistic: steady publishing + technical control + links.
• Link building accelerates growth, but it doesn’t replace content: the peak began when we switched to a consistent publishing stream (30 posts/month).
• Any structural site changes should go through SEO oversight: otherwise you’ll likely run into duplicates, errors, response-code issues, and loss of visibility.

And if you want to build a clear, measurable growth strategy for your brand or platform – message us at mr.Booster. We’ll review your project and put together an SEO plan aligned with your niche and resources.